bloomingdale'sOne of the projects I created for the Rodale Custom Publishing division was Little Brown Book a magalogue for the Bloomingdale’s Insider customer base.
I was on the concept/pitch team who was then hired as the AD to then execute the project on a seasonal basis. Bi-monthly, we came up with concepts that coincided with Insider’s offers to tie in the third party vendors with the fashion and beauty trends, related current events, and important milestones for Bloomingdale’s. Interviews from fashion designers, chefs, beauty experts, home artisans, and any other relevant artists were added to make the book a cohesive storytellling moment for the brand. The cover of the book was an illustration by a featured fashion designer, which made the book more unique and personable.
bloomingdale'sA few of the other projects for Bloomingdale’s was the B International and Hot Book.
Tourneau Another projet with Rodale was a magazine for Tourneau called Tourneau Times. It was aon instore piece and a mailer. Blending editorial with retail function.
Topix Media Lab A boutique Custom Publishing agency who caters to one off topics for clients. I was lucky to create from concept to finish an exorbitant roster of projects for clients.
